oneUp Summer School
Business Idea Validation Workshop
Learn the A-Z process we used to ideate, validate and launch new business ventures for 50+ companies worldwide, and how you can implement it in your day-to-day.
13:00 - 17:00
October 12th, 2023
Johan Huizingalaan 400, 1066 JS Amsterdam
25 attendees (max)
In this live workshop, you will learn…
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Define where to play: Create practical focus areas for new venture projects
Define a clear target audience, and uncover their pains, gains, and jobs-to-be-done
Explore and size your market
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What is validation and how can focusing on desirability, feasibility, and viability help you?
The validation process
How to set up experiments and critical types of experiments
Exercise: Define your business model, and riskiest assumptions and design experiments
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Gathering evidence
Analyzing results and deciding to pivot, persevere or kill
Presenting results to stakeholders
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Key elements of a strong innovation system
Key experimentation mindsets
75% of new businesses fail due to a lack of validation.
The failure rate of new business ideas is higher than it should be.
There are three kinds of risks that you should look to reduce in order to validate your new business idea. They are desirability, feasibility, and viability. Successfully mitigating these three kinds of risks can help you achieve problem-solution fit.
By working with 50+ clients these past 8 years, we’ve created a unique process that can help you successfully validate your business idea, product, or service. Be it for your own business or your client, we can teach you.
Meet your workshop hosts
Instructor: Roeland Doherty
Role: Lead Facilitator
Roeland has designed and delivered over 100 trainings for companies like Tommy Hilfiger, Amnesty International, and postNL. His enthusiasm for empowering others and his varied experience make him an engaging trainer and learning designer!
Instructor: Regan Kirk
Role: Venture Builder
Regan Kirk is a Lead Venture Builder and seasoned founder. Regan specializes in developing creative ways to test new business ideas. His passion is understanding new technologies like AI / web3 and how they can be applied to solve global challenges. Regan has collaborated with a variety of clients including oneUp, Growth Tribe, Google, PVH, and PostNL.