Create compelling business cases for innovation

BUSINESS CASES FOR INNOVATION

Secure funding, gain support from stakeholders and bring scalable ideas to life by building a strong business case

We’ve launched ventures for some of the world’s biggest firms:

The skills you will learn

Learn the skills to make compelling calculations that turn your bright ideas into compelling business propositions.

  • What is a business case,what is composed of and how it can impact innovation successful.

  • Learn how to build a business case, from project summary to financial model and confidence levels.

  • Get ready to practice and learn with our own business case example, and learn from our best practices.

  • Learn the key elements of a successful business case and how to communicate to different stakeholders in order to get buy-in on your idea.

Course syllabus

Cohort or On-Demand

Intermediate

18-24 hours

  • •What is a business case and why is it important?

    •Elements of a business case

    •Writing a project summary

    •Listing down business model assumptions

    •Creating metrics to revenue and costs

    •Building a financial model

    •Reviewing data, searching benchmark and assigning confidence levels

    •Analysing risks and opportunities and creating an action plan

  • • Best practices for winning business cases

    • Case run-through: detailed explanation of each step including tips

    • Creating different scenarios (worst, best, realistic)

    • Calculating indirect impact

    • Calculating unit economics and breakeven

  • • The key elements of successful business cases

    • Tips on effective stakeholder communication

    • Tools and templates

Meet your instructor

Instructor: Ezgi Karabat
Role: Venture Builder

Ezgi is a venture builder with 7+ years of experience in Product Management and Innovation. She has built new ventures for a wide variety named brand companies such as Cargill, DSM, Hugo Boss, Vattenfall, and Cosnova. Her expertise in business validation was instrumental in building oneUp's own approach.

Without a well-crafted business case, securing buy-in and investment for your innovative ideas can seem like an impossible task.

Failing to create a compelling argument for your ideas not only limits their potential but can also hold you back from achieving your goals.
We’ve weathered the storm and are here to help you solve this .

Pricing

You can follow the Business Cases for Innovation Course in whichever format you prefer:

Don't take our word for it. Check out what our students have to say!

  • "The course kickstarted our validation execution. This was done by creating a common understanding of the validation process, its pitfalls and providing hands on support with setting up and running experiments."

    Stephan Clarisse
    Innovation Manager at Vattenfall

  • "The course enabled our innovation team leads to learn the practicalities of the innovation execution process, so they could better work together with their colleagues and speed up the projects."

    Levina de Raat
    Innovation Team Lead at Amnesty International

  • "I highly recommend skillUp for anyone looking to develop or learn new skills in innovation, testing business ideas, and design thinking. The quality of the content and the expertise of the facilitators make it an excellent investment."

    Daniel Bastos
    Transition & Ways of Working Manager at Nike

Check out our other courses

Frequently Asked Questions

  • This course is perfect for members of innovation teams, product teams and anyone who wants to launch a new successful business.

  • Our course instructors are experienced venture builders who’ve operated in a variety of industries. They have hands-on experience with what it takes to launch a successful new venture and constantly update the course curriculum to include the newest techniques & strategies.

  • We have between 15-20 participants enrolling per cohort!

  • The course will take place online via our own learning platform. Cohort classes will be conducted via Zoom.

  • This course was created for created for busy professionals interested in levelling up their innovation knowledge. The course content is 12 hours in total and we recommend spending 3 hours per week.

  • Sure thing! Many of our students enroll with colleagues and qualify for 20%

    discount when three or more join from the same company.

  • Yes you can! Our team of learning advisors are available to help with any of your

    remaining questions. You can email them at roeland@oneup.company.

  • Yes!

    A skillUp membership is just as valuable to your company as it is for you.

    The systems, examples, tools and frameworks you learn on this course will expand your ability to generate results and increase your productivity.

    For this reason, many of our participants expense their membership to their company.

    In case you would like to do so, we are happy to send you an invoice.

    Feel free to get in touch with us via neil@oneup.company, and we will help you get there!