Innovation Crash Course

Learn all the concepts, tools, and steps you need to launch a new successful product or service, starting today.

We’ve launched ventures for some of the world’s biggest firms:

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The skills you will learn

  • Create psychographic personas that tell you what problems need to be solved in order to deliver value for your customer segment.

  • Learn how to talk avoid socially desirable answers, and get true behavioural insights from people.

  • Based on your research, write a sharp problem statement that gets to the heart of the matter and lets you come up with a valuable solution.

  • Ideation is a creative and chaotic process. Learn tools and techniques that will help you guide people and ideas to a tangible outcome.

  • You have an idea, but how do you validate it? First you need to understand what needs to be tested, and where to start.

  • Go through the build, measure, learn loop and make sure your solution will have an audience that finds it valuable.

Course syllabus

Cohort or On-Demand

18-24 hours

Beginner

  • Learn the concepts and mindset behind innovation and how to bring it to practice, by hearing how the world’s most innovative companies achieve success.

    • What is innovation and why is it important?

    • Types of innovation & why some don’t work

    • Key principles behind successful innovations

    • Use cases

  • Understand what developing a product or service practically entails, step by step, with practical cases from our 8 years of experience

    • The process from start to finish

    • Why do you need a process to win?

    • The steps: Scoping, Discovery, Ideation, Problem/Solution Fit, MVP, Pilot, Scale and Transfer

    • Use cases & tips and tricks

    • Get started with your own project

  • Deep dive into the methodologies of Design Thinking, Lean Startup, and Agile. How do they inform the innovation execution process and how do they help you reduce risk in innovation?

    • The power of Design Thinking and Lean Startup

      • Design Thinking: Empathize & understand your customer’s problems

      • Lean Startup: Test and validate your ideas to decrease risks

    • Learning assignment

  • Put theory into practice - learn how to take concrete steps to launch a business, with tools and cases to use on the way.

    • Simple examples of initial innovation experiments

    • Tools for testing and validation of ideas

    • How to run interviews

    • How to find interviewees

    • Turning your interviews and research into insights

    • Intro to Business model canvas and Value proposition canvas

    • How to map your riskiest assumptions

    • How to design and conduct experiments

    • Making evidence-based decisions

    • Toolbox and reading material

The instructors

Instructor: Roeland Doherty
Role: Lead Facilitator

Roeland has designed and delivered over 100 trainings for companies like Tommy Hilfiger, Amnesty International, and postNL. His enthusiasm for empowering others and his varied experience make him an engaging trainer and learning designer!

Instructor: Dafne Sartorio
Role: Director of Venture Building

Dafne’s spent the past 10 years launching successful ventures for some of today's biggest companies including ING, Cargill, Rabobank, and DSM. Dafne's unwavering commitment to empowering innovators is contagious. Her vast experience in training 1,000+ students makes her the ideal mentor for your journey to success.

50% of the world’s biggest firms will be replaced in the next decade.

Defy the odds and empower yourself with skills to rise above the rest.

Average company lifespan

Source: S&P 500

Pricing

You can follow the Innovation Crash Course in whichever format you prefer:

Don't just take our word for it. Check out what our students have to say!

  • "The course kickstarted our validation execution. This was done by creating a common understanding of the validation process, its pitfalls and providing hands on support with setting up and running experiments."

    Stephan Clarisse
    Innovation Manager at Vattenfall

  • "The course enabled our innovation team leads to learn the practicalities of the innovation execution process, so they could better work together with their colleagues and speed up the projects."

    Levina de Raat
    Innovation Team Lead at Amnesty International

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Check out our other courses

Frequently Asked Questions

  • This course is perfect for members of innovation teams, product teams and anyone who wants to launch a new successful business.

  • Our course instructors are experienced venture builders who’ve operated in a variety of industries. They have hands-on experience with what it takes to launch a successful new venture and constantly update the course curriculum to include the newest techniques & strategies.

  • We have between 15-20 participants enrolling per cohort!

  • The course will take place online via our own learning platform. Cohort classes will be conducted via Zoom.

  • This course was created for created for busy professionals interested in levelling up their innovation knowledge. The course content is 12 hours in total and we recommend spending 3 hours per week.

  • Sure thing! Many of our students enroll with colleagues and qualify for 20%

    discount when three or more join from the same company.

  • Yes you can! Our team of learning advisors are available to help with any of your

    remaining questions. You can email them at roeland@oneup.company.

  • Yes!

    A skillUp membership is just as valuable to your company as it is for you.

    The systems, examples, tools and frameworks you learn on this course will expand your ability to generate results and increase your productivity.

    For this reason, many of our participants expense their membership to their company.

    In case you would like to do so, we are happy to send you an invoice.

    Feel free to get in touch with us via neil@oneup.company, and we will help you get there!