Validate your idea to save money, time, and heartache

BUSINESS IDEA VALIDATION

Learn how to run experiments and launch successful products and services.

We’ve launched ventures for some of the world’s biggest firms:

The skills you will learn

  • Learn why validation is relevant, and what the process looks like from beginning to end.

  • Learn the most efficient way to prioritise your riskiest assumptions and get ready to launch the best experiments.

  • Define experiments and success metrics, deep-dive on the types of desirability experiments, and immerse yourself in our own learnings and cases based on our experience.

  • Learn to de-risk viability with market sizing and pricing validation, and dive deep into a real use case.

  • You have an idea, but how do you validate it? First you need to understand what needs to be tested, and where to start.

  • Learn how to make use of desk research, expert workshops, and feasibility mapping to define if you are able to build your solution.

  • Learn when, whether and how to pivot, stop or persevere. After that, go through the key steps of building a Minimum Viable Product

  • Dive deeper into the pirate funnel and understand how and when to use it with a practical use case

  • Plan, build and analyse digital experiments in tiktok,meta, linkedin and get exposed to our learnings, tips and tricks on copy, landing page, conversions, and others.

Course syllabus

18-24 hours

Cohort or On-Demand

Intermediate

  • • Why is validation important?

    • 3 types of fit: Problem Solution Fit, Product Market Fit and Business Model fit

    • The process: From Business Model Canvas to (in)validated hypothesis and evidence-based decisions

  • • How to create and select your riskiest assumption

    • Turning assumptions into hypothesis

    • Define experiments and success metrics

    • Types of experiments: Call to action, interaction and functionality, simulation

    • Deep-dive on experiments: Landing Pages, Crowdfunding, Split tests, Dry Wallet, Concierge and others

    • Tips and tricks on experiments

    • Types of willingness to pay

    • Tools for validation: Landing Page, Design, Comprehension tools, online ads and AI tools for validation

    • B2B validation experiments

  • • Feasibility: What is it?

    • Starting point: Journey Map for feasibility

    • How to test feasibility: Desk Research, expert interviews, workshops and benchmarking.

    • Viability: What is it?

    • Calculating your TAM (Total Available Market)

    • Calculating your SAM (Serviceable Available Market)

    • Calculating your SOM (Serviceable Obtainable Market)

    • Market Sizing Case example

    • How to define the optimal price point for your product/service

    • How to make a decision on pricing with your team

  • • Defining the way forward: Pivot, persevere, stop

    • Making value proposition adjustments

    • Signs of problem-solution fit

    • Building a MVP

    • Tips on data analysis and common experiment pitfalls

  • •What is the pirate funnel (AAARRR)?

    •When and where to use it

    •How to map a funnel

    •The B2B version of the funnel

    •HotJar use case

    •Tips, tricks and quick Wins on pirate funnel

    •High impact experiments

    •Copy best practice

  • • Different types of digital experiments: meta-facebook, instagram, tiktok, google, linkedin.

    • How to set-up a digital experiment

    • Measure online experiment: What can you measure with ad campaign x landing pages?

    • Examples and Case study

    • Designing and writing copy for your ads

    • What to include in your landing page

    • Choosing the best type of conversion

    • Tools for digital experiments

    • How to set-up your domain

    • Setting up a campaign and making your campaigns better

Meet your instructors

Instructor: Dafne Sartorio
Role: Director of Venture Building

Dafne’s spent the past 10 years launching successful ventures for some of today's biggest companies including ING, Cargill, Rabobank, and DSM. Dafne's unwavering commitment to empowering innovators is contagious. Her vast experience in training 1,000+ students makes her the ideal mentor for your journey to success.

Instructor: Regan Kirk
Role: Venture Builder

Regan Kirk is a Lead Venture Builder and seasoned founder. Regan specializes in developing creative ways to test new business ideas. His passion is understanding new technologies like AI / web3 and how they can be applied to solve global challenges. Regan has collaborated with a variety of clients including oneUp, Growth Tribe, Google, PVH, and PostNL.

75% of new businesses fail due to a lack of validation.
42% of startups fail because a market need does not exist.

Validation is your secret weapon to minimise risks and supercharge your success odds.

Source: HBR

Pricing

You can follow the Business Idea Validation Course in whichever format you prefer:

Don't just take our word for it. Check out what our students have to say!

  • "The course kickstarted our validation execution. This was done by creating a common understanding of the validation process, its pitfalls and providing hands on support with setting up and running experiments."

    Stephan Clarisse
    Innovation Manager at Vattenfall

  • "The course enabled our innovation team leads to learn the practicalities of the innovation execution process, so they could better work together with their colleagues and speed up the projects."

    Levina de Raat
    Innovation Team Lead at Amnesty International

  • "I highly recommend skillUp for anyone looking to develop or learn new skills in innovation, testing business ideas, and design thinking. The quality of the content and the expertise of the facilitators make it an excellent investment."

    Daniel Bastos
    Transition & Ways of Working Manager at Nike

Check out our other courses

Frequently Asked Questions

  • This course is perfect for members of innovation teams, product teams and anyone who wants to launch a new successful business.

  • Our course instructors are experienced venture builders who’ve operated in a variety of industries. They have hands-on experience with what it takes to launch a successful new venture and constantly update the course curriculum to include the newest techniques & strategies.

  • We have between 15-20 participants enrolling per cohort!

  • The course will take place online via our own learning platform. Cohort classes will be conducted via Zoom.

  • This course was created for created for busy professionals interested in levelling up their innovation knowledge. The course content is 12 hours in total and we recommend spending 3 hours per week.

  • Sure thing! Many of our students enroll with colleagues and qualify for 20%

    discount when three or more join from the same company.

  • Yes you can! Our team of learning advisors are available to help with any of your

    remaining questions. You can email them at roeland@oneup.company.

  • Yes!

    A skillUp membership is just as valuable to your company as it is for you.

    The systems, examples, tools and frameworks you learn on this course will expand your ability to generate results and increase your productivity.

    For this reason, many of our participants expense their membership to their company.

    In case you would like to do so, we are happy to send you an invoice.

    Feel free to get in touch with us via neil@oneup.company, and we will help you get there!