GENERATING & PRIORITIZING IDEAS

Generate and prioritize your next unicorn ideas

Learn how to brainstorm solutions that solve customer’s challenges and how to bring promising ideas to life.

We’ve launched ventures for some of the world’s biggest firms:

The skills you will learn

Learn the skills to ideate and prioritize game-changing solutions.

  • Review and make sure you have a clear problem statement stakeholders agree with.

  • Generate as many ideas as possible to solve your problem statement. Select key concepts to take forward.

  • Vote on best solutions and build a prototype to be used during user tests.

  • Test the prototype with real customers and check for desirability in order to increase your confidence.

  • Present results to stakeholders to get buy-in and/or make a decision with your team.

Course syllabus

Cohort or On-Demand

Beginner

6-8 hours

  • Understanding what ideation is about, and its golden rules.

    • Why and when do you need ideation?

    • 5 golden rules of ideation

    • Ideation sprint steps

    • Intro to case stud

  • Your problem statement is the starting point for desirable, viable and feasible solutions. Learn how to nail it.

    • Defining which problem to solve

    • How might we statements

    • Case study example

  • Run through the ins and outs of ideation, from warm-up to brainstorming and prioritization

    • Diverging and Converging

    • Warm up techniques

    • How to run a brainstorming session

    • Techniques: Brainwriting, Mindmapping, Crazy 8s, and others

    • Example case run-through

    • What is prioritization?

    • Prioritisation Methods: Dot voting, Now, How, Wow, others

    • Tips and tricks and example case run-through

  • Learn how to make use of fast-paced prototyping and validation right after you have an idea.

    • Storyboarding: Why, How and What?

    • Prototypes: Why and What?

    • Digital Prototyping tools

    • How to conduct validation interviews?

    • How to find your target audience?

    • Use case example

  • • Key activities of an ideation sprint

    •Team composition

    • Ideation sprint rules

    • Roast session: Why, how and What?

    • Advantages and disadvantages of a roast

    • How to show stakeholders what you’ve created

  • • Other tools for ideation

    • Value Proposition Canvas and Business Model Canvas

    • Conclusion and next steps

Meet your instructor

Instructor: Martine de Haan
Role: Corporate Venture Builder

Martine is a Venture Builder and has a background in Industrial Design Engineering and Strategic Product Design. She, therefore, has a consumer-centric mindset, knows what it encounters to develop products and services likes to solve complex design challenges. She loves facilitating ideation sessions together with clients and is passionate about teaching others about innovation methodologies.

Idea generation can be a tough nut to crack - from pinpointing problems to leading brainstorms and choosing top-notch solutions.

Our course doesn't just boost your ideation skills; it empowers you to challenge assumptions to explore and build businesses beyond the obvious.

Pricing

You can follow the Generating & Prioritizing Ideas Course in whichever format you prefer:

Don't just take our word for it. Check out what our students have to say!

  • "The course kickstarted our validation execution. This was done by creating a common understanding of the validation process, its pitfalls and providing hands on support with setting up and running experiments."

    Stephan Clarisse
    Innovation Manager at Vattenfall

  • "The course enabled our innovation team leads to learn the practicalities of the innovation execution process, so they could better work together with their colleagues and speed up the projects."

    Levina de Raat
    Innovation Team Lead at Amnesty International

  • "I highly recommend skillUp for anyone looking to develop or learn new skills in innovation, testing business ideas, and design thinking. The quality of the content and the expertise of the facilitators make it an excellent investment."

    Daniel Bastos
    Transition & Ways of Working Manager at Nike

Check out our other courses

Frequently Asked Questions

  • This course is perfect for members of innovation teams, product teams and anyone who wants to launch a new successful business.

  • Our course instructors are experienced venture builders who’ve operated in a variety of industries. They have hands-on experience with what it takes to launch a successful new venture and constantly update the course curriculum to include the newest techniques & strategies.

  • We have between 15-20 participants enrolling per cohort!

  • The course will take place online via our own learning platform. Cohort classes will be conducted via Zoom.

  • This course was created for created for busy professionals interested in levelling up their innovation knowledge. The course content is 12 hours in total and we recommend spending 3 hours per week.

  • Sure thing! Many of our students enroll with colleagues and qualify for 20%

    discount when three or more join from the same company.

  • Yes you can! Our team of learning advisors are available to help with any of your

    remaining questions. You can email them at roeland@oneup.company.

  • Yes!

    A skillUp membership is just as valuable to your company as it is for you.

    The systems, examples, tools and frameworks you learn on this course will expand your ability to generate results and increase your productivity.

    For this reason, many of our participants expense their membership to their company.

    In case you would like to do so, we are happy to send you an invoice.

    Feel free to get in touch with us via neil@oneup.company, and we will help you get there!